Swyftx, an Australian-based cryptocurrency exchange, has signed a three-year sponsorship agreement with the Australian National Rugby League (NRL).
Swyftx is a company established in Australia and New Zealand that provides trading services for over 300 digital assets. The company was created in 2018, and the NRL arrangement is another significant step toward marketing the local crypto and blockchain sectors to sports fans, with the Australian Football League women’s tournament previously signing a five-year deal with Crypto.Com for $25 million. The most recent agreement will include the NRL, Women’s NRL (NRLW), State of Origin, and All-Star games.
Swyftx’s branding will appear on LED signage in stadiums and virtually via TV broadcasts, and its name will appear on the NRL’s in-game review and decision board, which will be renamed the “Swyftx Bunker” in 2023.
According to the CEO, Ryan Parsons, cryptocurrency is no longer a niche issue in Australia, and the target audience is becoming more difficult to identify as the market sees fast adoption by all types of individuals across the country.
He also added:
“We’re also seeing a shift in demographic reach, so it’s difficult to identify a ‘typical’ crypto owner in the nation. We anticipate that legislation will accelerate this process, particularly in terms of business adoption. However, it is entirely dependent on the shape that the regulation takes”.