For reasons such as ease of access and a nascent crypto market, a poll of investors in the United Kingdom indicated a growing interest in new asset classes that threaten to supplant traditional finance. 81 percent of the 2,000 UK people polled by OnePoll via Tokenise preferred tokens as a safer and more secure alternative to traditional investments like gold, oil, stocks, and real estate. In 2022, 24 percent of the respondents expressed interest in investing in tokens or non fungible tokens (NFT), indicating a “key tipping moment” for token adoption. As a result of the growing interest, a growing number of providers and exchanges are attempting to capitalise on it.
Influencer marketing through artists, singers, and collectors is one of the primary drivers for roughly 55 percent of existing crypto investors in the UK, while the opportunity to make purchases through app-based markets attracted 49 percent.
The most common age group in the United Kingdom that prefers to invest in tokens and NFTs is those aged 18 to 24, with 53% citing the possibility to invest using applications or online portals as a major influencing factor. The poll, on the other hand, revealed the significance of education in promoting crypto-based investments. The survey suggests that regulated exchanges are extremely important.
The study also found that while women have less exposure to tokens and NFTs than men, they both prefer to invest through online platforms. Surprisingly, 59 percent of female investors said they wanted to feel a connection to the underlying asset before investing.