Shake Shack, a fast-food restaurant company, is experimenting with cryptocurrency rewards, partnering with Block Inc. to give away bitcoin (BTC). The statement follows a Wall Street Journal (WSJ) report by Ann-Marie Alcántara, and Shake Shack indicated that the change is intended to attract younger consumers.
Shake Shack executives told Alcántara that, although the burger restaurant is aiming to attract millennial and Gen Z consumers, it is also “interested in additional cryptocurrency options.” The promotion will allow Shake Shack customers to earn 15% of their purchase cost back in bitcoin. Customers must essentially use Block’s Cash Card and Cash Boost systems in order to get the BTC reward.
Shake Shack is not the first company to test crypto solutions; Burger King (BK) and Robinhood provided BK customers a single dogecoin (DOGE) reward for spending $5. During the awards event timeline, Robinhood and BK also distributed 20 bitcoin and 200 ether.