My House, in collaboration with Zepeto, targets younger clients, mainly Generation Z, and millennials. Samsung describes the platform as a “space-decorating experience,” in which users can purchase, organise, and decorate their homes with virtual representations of various goods. According to Samsung Electronics, more than 4 million people have downloaded the Zepeto mobile app from the Google Play Store after the debut of “My House.” It is the most important of Zepeto’s related services.
To keep up with the rapid rise of cryptocurrencies and the metaverse, Samsung has announced that it plans to expand its relationships with other sectors. At Decentraland, based at 837 Washington Street in Manhattan’s Meatpacking District, the software business has already developed a virtual version of its 837 flagship shops.
Young-hee Lee, president of Samsung’s global marketing centre stated that ‘by enhancing customers’ metaverse experiences, we’re trying to connect more aggressively with millennials and Generation Z’. The electronics giant is investing in the metaverse industry in order to improve its current products and construct a technical system throughout its appliance lines.