The pharmaceutical giant CVS filed a number of trademark applications with the USPTO on February 28, 2022, and the registrations were announced on March 4. CVS-Health trademark #97287237 covers a variety of virtual products and non-fungible token (NFT) principles.
The following is stated in Section 1(a) of the filing:
Downloadable virtual goods, which include a wide range of consumer goods, prescription pharmaceuticals, health, wellness, beauty, personal care items, and general commodities for use online and in virtual worlds.
Section 1(b) is similarly defined, but additionally includes digital assets and digital collectibles offered as non-fungible tokens (NFTs). CVS Health’s virtual goods and digital collectibles trademarks join a plethora of other well-known firms who have registered similar metaverse-related trademarks with the USPTO.
McDonald’s registered metaverse-related trademarks with the USPTO in mid-February, and Walmart registered metaverse and NFT-related trademarks in mid-January. Recently, New Balance, Puma, and Crocs have all filed metaverse trademarks. According to the CVS trademark applications, the concepts are intended to provide “fun and enjoyment” as well as “usage in virtual worlds.”
The CVS NFT concept aims to continue providing online digital artwork and images; crypto-collectibles and crypto tokens used and transmitted on software as a service; crypto-collectibles and application crypto tokens accessed on platform as a service; and temporary use of non-downloadable digital media, such as digital assets, digital tokens, digital collectibles, and NFTs.