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Sandbox Metaverse reaches magical number of 2 million users, joins hand with K-Pop Entertainment

Animoca Brands' Sandbox metaverse game has topped 2 million registered gamers during its play-to-earn season 2 alpha launch.

The crypto game supported by NFTs and its native SAND coin has been in the works for around four years, and the current glimpse comes only a few months after its long-awaited season 1 alpha debut in late November. Early access to Season 2 went up earlier today, and any user may freely explore 35 different virtual experiences, including a sneak preview of the “Snoopverse,” which was created in collaboration with well renowned artist and new-found NFT proponent Snoop Dogg.

There are 200 tasks that players may accomplish to increase their chances of receiving an Alpha Pass NFT, which will grant the owner up to 1,000 SAND, which is nearly $3,000 at current values. On March 2, The Sandbox announced a collaboration with Cube Entertainment to create tokenized assets for the game based on Korean culture, such as K-Pop. The Sandbox COO and Co-Founder Sebastien Borget stated that Cube Entertainment is truly trying to embrace the enthusiasm of the open metaverse by moving one stage further into The Sandbox via its K-culture hub, where it is actively compiling brands and partners of their main K-POP label and providing them with their presence in The Sandbox through its own lands. The Sandbox intends to roll out the initiative in stages in the future, and a DAO that would grant voting rights to SAND, virtual land, and avatar holders will be deployed next quarter, according to the platform’s 2022 timeline.

The Sandbox’s large user base in alpha might be attributed to the company’s extensive list of relationships with big brands such as Warner Music, The Walking Dead, Snoop Dogg, and Deadmau5, to mention a few. It appears that anticipation for the season 2 alpha debut has not yet influenced the soaring price activity. While it is also down more than 24% in the last 30 days and almost 64% from it’s all-time high three months ago.

Vaishali Goel
Technology enthusiast, explorer and academic scholar. Currently exploring the crypto world. Join me in my journey to see how crypto, NFT and Metaverse will change the world.
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