KPMG Canada is optimistic about digital assets and plans to leverage its experience by investing in NFTs to assist clients in developing more efficient investment strategies. Benjie Thomas, Managing Partner, Advisory Services, stated that KPMG Canada has acquired a NFT from the World of Women collection (WoW). He went on to say that NFTs allowed businesses to communicate with their consumers in unique ways and allowed for the secure digitalization of assets.
Kareem Sadek, co-leader of KPMG’s crypto assets and blockchain services, stated that web3 would transform the way consumers connect with companies, socialise, and exchange digital assets. The WoW, or World of Women, group seeks to attract more individuals, particularly women, to the NFT area and to create a more inclusive web3 platform. Through charitable giving, the group promotes women’s and environmental initiatives all across the world. Their first NFT collection was released in July 2021, with the second set to follow in 2022.
We completed the purchase of digital art from the highly acclaimed World of Women non-fungible token (#NFT) collection, our first foray into this rapidly growing asset class. @worldofwomennft #ETH #NFTCommunity https://t.co/HDKu77oVam pic.twitter.com/JmUIaKZcpi
— KPMG Canada (@KPMG_Canada) February 28, 2022
Lady #2681, a digital depiction of a woman with blue skin and wavy hair, was apparently paid 25 ETH, or nearly $70,000, by KPMG in Canada.
Nancy Chase, a KPMG partner and national risk consulting leader, stated that the firm expects that this acquisition would “attract more women” into the NFT industry. “By many accounts, women are underrepresented in the realm of crypto, so we’re excited to make our first NFT buy in a collection that promotes women”, she added.
This is the firm’s first NFT investment, but it is not its first excursion into digital assets. It plans to leverage its experience investing in the digital asset market to assist its clients in developing profitable strategies.
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