Last year, the incorporated company of Jackky Bhagnani, Pooja Entertainment, acquired their own virtual land in the Metaverse, making them the first Indian production studio to enter this exciting new universe.
This technology allows participants to connect, work, and live life digitally using Augmented Reality (AR) and Virtual Reality (VR) to create spaces for rich user interaction that mimic the real world. Recently, American socialite Paris Hilton and rapper Snoop Dogg are among the few celebrities who have purchased virtual space in the Metaverse.
The Poojaverse will be a virtual space for the creators to produce first-of-its-kind, high-quality immersive experiences for viewers. They have announced their movie, BadeMiyan ChoteMiyan, which is the first Indian film to be announced in the Metaverse.