Lauren Remington Platt, a fashion and beauty entrepreneur, has been appointed FTX’s head of global luxury partnerships. As the company grows its branding and sponsorship opportunities, Platt will be in charge.
According to the exchange, Platt will build partnerships with premium businesses in order to encourage them to “integrate with cryptocurrencies.” She will work with Gisele Bündchen, FTX’s director of environmental and social projects. Prior to joining FTX, Platt co-founded Vesette, an on-demand cosmetics startup that established brand partnerships with Saks 5th Avenue, Vogue, Michael Kors, and Chopard.
Platt will be “important for the next phase of growth of our team’s relationship and branding emphasis,” according to Sam Bankman-Fried, CEO of FTX. FTX said that it hopes Platt’s hiring will help it capitalise on the over $300 billion luxury goods industry.
FTX has been rapidly growing and signing sponsorship deals. The derivatives exchange recently purchased the naming rights to two US sports stadiums, signed a host of additional arrangements with other sports teams and individuals, and broadcast its first Super Bowl ad. According to FTX, it has been focused on branding and sponsoring possibilities in the sports industry in order to capitalise on high-visibility moments and spread brand awareness.