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Estée Lauder enters Metaverse space

Estée Lauder, a high-end cosmetics company, is preparing to enter metaverse via Decentrand. The domestic company will debut its first non-fungible token (NFT) during Decentraland’s Metaverse Fashion Week, which runs from March 24 to 27. “The Advanced Night Repair” product of the NFT inspired the NFT.

During the event, the brand plans to give away up to 10,000 NFTs. Avatars in the metaverse will be able to receive the wearable NFT by entering the product’s brown apothecary bottle. According to WWD, this will offer consumers a “glowing, radiant look.” The project “marks a key point for Estée Lauder in how we approach and engage new and existing clients in the metaverse,” according to Stéphane de La Faverie, group president of Estée Lauder.

It’s not surprising that a cosmetics company has entered the metaverse, as numerous businesses from many industries, including banks and investment firms, have previously done so. Clinique unveiled its first NFTs earlier this year, and P$G debuted BeautySphere, its own virtual environment. Decentraland recently reminded users that fashion week is just around the corner. To gather the gear, you’ll need a digital wallet, so get one set up and start exploring the Metaverse.

Meanwhile, Samsung announced that the 837X is now available in the Metaverse. Users can travel through unknown worlds. The Decentraland token is now selling at an average price of $2.46 on the market. MANA’s 24-hour trading volume has increased by 43% to $460,573,029 dollars. The MANA is ranked 32nd with a live market capitalization of $4.5 billion, according to coinmarketcap.

Read more: Joel Dietz introduces the Layer 1 protocol for Metaverse interoperability

Kunal Krishan
Kunal is an investment space writer who firmly believes investment is something which should not be a choice but a part of everyone's life.
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