Susan Wojcicki said YouTube’s purpose is to “assist creators capitalize on emerging technologies. Wojcicki said that the YouTube group will use traits of the Web3 space “as a supply of inspiration.”
She stated that:
“The past year in the world of crypto, non-fungible tokens (NFTs), and even decentralized autonomous organizations (DAOs) has highlighted a previously unimaginable opportunity to grow the connection between creators and their fans.”
YouTube appears to increase the range of approaches through which the creators can earn money, one alternative is to “capitalize on rising technologies.” Currently, there are 10 approaches for creators to monetize their commercial enterprise in line with Wojcicki, along with advertisements and the newly bought TikTok-like YouTube Shorts.
In her letter, Wojcicki emphasised on her aim to improve the live experience of gaming creators as a priority. Since NFT has become a crucial component of gaming channels, therefore chances are that the gaming creators will be the first to capitalize this new initiative of YouTube.