Steve Sadin, a former WB Games executive, has been tapped to lead FTX’s new gaming partnerships department.Sadin will be in charge of assisting creators in integrating digital assets or launching tokens into their games.
The specialised gaming unit was founded by FTX in February. Sadin stated that they were putting the players first and building open economies relied on the blockchain that gave them actual asset ownership.
In a press release Sadin said that they are making it possible for developers to create in-game assets that users will pass down to their future grandchildren.
Amy Wu, formerly Lightspeed Venture Partners, announced a $2 billion venture fund for FTX in January. The fund includes investing in crypto gaming projects.
Sadin was a VP at Sega before joining WB Titles, where he was in charge of the company’s free-to-play Sonic games.
NFTs were bundled with Ubisoft’s Ghost Recon: Breakpoint, but they received a lacklustre response from fans, with on-chain data indicating that only a few hundred dollars worth of the themed NFTs were sold.
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