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The Rabbids enter the Metaverse as The Sandbox collaborates with gaming giant Ubisoft

According to a company announcement, Ubisoft and the Rabbids will be joining the blockchain-based virtual world “The Sandbox.” Ubisoft is well known for its multimedia brands such as Assassin’s Creed, Far Cry, Tom Clancy’s, Prince of Persia, Rabbids, and Rayman. According to The Sandbox, the project has “strategically teamed with Ubisoft to introduce Ubisoft game IP aspects to The Sandbox gaming metaverse.” To begin, Ubisoft is bringing characters from the Rabbids franchise, a Rayman-inspired video game spin-off.

The Rabbids video game and TV series have increased in popularity over the years, with IGN stating in 2006 that the game is “engaging and addicting, and the title’s sense of humour is in a league of its own.” Ubisoft has previously taken a step into the area of non-fungible token (NFT) technology by showing Tom Clancy’s game franchise, which uses NFTs that operate on the Tezos blockchain.

Ubisoft will create an entertainment zone with interactive experiences in the Sandbox metaverse. The senior manager of Ubisoft’s new business and partnerships, Guillaume Mammi, stated that the company is excited about entering the blockchain metaverse world.

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Jeewan Singh
Jeewan Singh
Jeewan Singh is CryptoShrypto’s content writer and a seasoned writer with over two years of experience in writing about Indian Securities Market. Jeewan's participation in Blockchain and Cryptocurrency started in late 2020, and he hasn't looked back since. The technical and economic outcomes of cryptocurrency are what spark his curiosity, and he keeps one eye on the market.
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