According to US trademark attorney Josh Gerben, Rihanna submitted a new set of trademark applications on March 14 to provide her company’s cosmetics and items in a “virtual” format in the metaverse.
Rihana is following the footsteps of many celebrities and well-known fashion businesses, such as L’Oréal and Victoria’s Secret.
Rihanna, 34, has not only overtaken the music industry with her songs, but she has also created a fashion brand with a market worth of more than 570 million dollars in just four years.
But the real world isn’t enough for the artist, who is now aiming to rule WEB 3.0 by establishing her brand in the metaverse. So the question is, in which platform would Rihanna invest?
Even if she hasn’t said much, it’s safe to assume that Decentraland is one of the most appealing possibilities for artists looking to enter the metaverse, as it has hosted a variety of musical and sporting events.
Indeed, the first Web 3.0 fashion week will be held in Decentraland in March. Throughout the week, viewers will be able to watch live catwalk shows and purchase the products and accessories to adorn their avatars.
Nike, Adidas, Reebok, and Puma are among the other large brands that have invested in the metaverse.
Many celebrities have recently entered in the world of metaverse, either in The Sandbox or Decentraland, in search of a new method to convey their music or wares to individuals who are unable to physically attend their stores or concerts, or who simply prefer to enjoy them from the comfort of their own home.
For example, on Tuesday, March 15, actress and DJ Paris Hilton revealed her association with The Sandbox during a live DJ performance at the South by Southwest Film Festival (SXSW), causing the game’s native token (SAND) to rise by more than 8%.
This means that if more famous artists enter the metaverse, such as Rihanna, Paris Hilton, or Snoop Dogg, these platforms may continue to evolve in order to provide better immersive experiences to its consumers.