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Is Candy Crush a way to fulfill Microsoft’s dream for its own Metaverse?

Microsoft will absorb Activision in order to create its Metaverse.

Microsoft, which is a world’s leading software giant, revealed today that it has acquired Activision Blizzard. It is one of the world’s largest game producers and publishers. Activision Blizzard currently has over 10,000 employees worldwide.

The deal includes giving Microsoft ownership of popular brands like “Candy Crush,” “Call of Duty,” “Diablo,” and “World of Warcraft”. Monthly, there are over 400 million active gamers on these popular brands. The acquisition will be worth USD 68.7 billion making it the company’s largest purchase of its type. Microsoft has informed that the deal will ensure its way ahead to create its own Metaverse.

Microsoft CEO Satya Nadella remarked on the acquisition, saying, “We’re heavily investing in world-class content, community, and the cloud to usher in a new age of gaming that prioritises players and creators and will make gaming safe, inclusive and accessible to everyone.” 

According to Nadella, the takeover of Activision will enhance Microsoft’s growth into the gaming environment. It will also lay the foundation for Microsoft’s strategy to the metaverse. Microsoft has not disclosed any metaverse-related moves involving its game division or the Xbox environment but Nadella has hinted to future possibilities.

Microsoft is already developing its own version of metaverse which is in the form of Mesh.  Mesh will enable Microsoft Teams users to have meetings and conversation with virtual avatars, replacing virtual meetings with a more realistic and participatory interaction.

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