FC Barcelona, a popular soccer club in Spain and Europe, has announced its plans to profit from the emergence of the metaverse and non-fungible tokens (NFTs) in the cryptocurrency market. The club’s president, Joan Laporta, explained how the club intends to occupy all of these markets in order to increase fan participation around the world.
FC Barcelona is considering its options for expansion. FC Barcelona, one of Spain’s and Europe’s most successful soccer clubs, has indicated its aim to grow into new commercial areas such as metaverse and NFTs. The expansion’s objective is to expand the club’s engagement through the usage of modern technology. Joan Laporta, the president of FC Barcelona spoke about the club’s forthcoming steps.
Recently, blockchain goods and services such as NFTs and metaverse have received a lot of interest. We should be able to provide digital products to our members and fans that are in line with the club’s values and provide a unique emotional experience.
Laporta also mentioned that the club was planning to introduce its first NFT drop, although he didn’t elaborate. Technology-Assisted Expansion FC Barcelona, a club with almost 120 years of history, is already considering implementing this new technology in order to increase revenue and fan involvement from across the world. Laporta also gave few hints about the potential of the club to provide its own cryptocurrency, rather than the fan token that is currently accessible and was developed in collaboration with Socios.
With the establishment of Barca Studios, which will centralise the creation of all of the team’s audiovisual offerings, as well as the Barca Innovation Hub, which will incorporate new technology into the team’s workflow, the club is already laying the groundwork to support this new path.
According to a survey released in August, big European teams have together made $200 million thanks to the Socios platform’s fan token fever, with clubs increasingly viewing the development of such assets as a worthwhile activity.