On June 2, Cannabis processing and advertising organisations are starting to look at the efficiency of the metaverse in promoting their products and educating customers about the usage of marijuana in its many forms. Companies in the marijuana industry, including as JPMorgan Chase & Co., Miller Lite, Estée Lauder, and Wendy’s, like to create digital storefronts for promoting and selling real-world things, as well as market non-fungible tokens.
Cannabis dealers have found that the metaverse allows them to promote their products more freely than other platforms such as Facebook, according to Cannabis Marketing Association executive director Lisa Buffo, who spoke to The Wall Street Journal.
That is if the digital platforms can proceed to function below a completely versatile and decentralized framework as they’ve been up to now. “It’s a large open area in Web3… regulators haven’t wrapped their head round it but,” Buffo mentioned.
Since last year, several companies have been working on the metaverse. Higher Life CBD Dispensary LLC is located on the Cryptovoxels digital platform and works in collaboration with Saucey Farms & Extracts LLC.
According to Higher Life CEO Brandon Howard, the store receives roughly 1,000 visitors every day. Although digital visitors cannot purchase CBD products directly from the website, they can do so by following a link to the Higher Life website.
Saucey occupies the second level of the shop. From there, visitors are also routed to the company’s official website, where they may purchase products other than the marijuana that Higher Life sells.
Alex Todd, a company co-founder, said that his company has made little money thus far, but he is certain that as traffic in the metaverse rises, his cash register will start ringing.
Todd expects that in around 5 years, hashish will be easily accessible across the metaverse. He believes that the laws governing the selling and advertising of marijuana in the United States will become more flexible in the coming years.
Metaverse platforms have varying rules around cannabis. Roblox Corpa California-based American video game developer says in its terms of use that its video game platform “prohibits users from discussing, depicting, or promoting illegal or highly-regulated activities.” Sandbox says any metadata associated with a piece of the platform’s digital real estate “cannot link or contain any material or content that is…illegal.” In Meta’s Horizon Worlds platform, any content that depicts marijuana is forbidden.
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