The Recording Academy, a prominent music production corporation best known for its annual Grammy Awards, has partnered with Binance, the world’s largest cryptocurrency exchange by trading volume. The 64th Annual Grammy Awards would be live-streamed from MGM Grand Garden Center in Las Vegas on Sunday, April 3, 2022.
Binance and 64th Grammy Awards
Binance is the first official cryptocurrency exchange partner of the 64th Annual Grammy Awards and Grammy Week activities, according to a joint release on Thursday. Binance will deliver diverse Web 3.0 technological solutions and experiences to the organisational stakeholders, events, and activities.
According to Panos Panay, co-president of the Recording Academy, the partnership deal involves the development of new revenue opportunities for the Recording Academy as well as the production of new adventures for music enthusiasts. Â
“Binance, a leader in the blockchain and crypto world, is the ideal partner for the Grammy’s and our objective to inspire music people all across the world,” Panay said.
Binance co-founder Yi He stated, “We are pleased to partner with the Recording Academy to deliver innovative new experiences powered by blockchain and all the fantastic benefits Web3 technology can bring to entertainment.”
The Recording Academy’s collaboration with Binance isn’t the organization’s first step into the worlds of music and cryptocurrency. In November 2021, the Recording Academy took a significant step into the business by partnering with OneOf, a nonfungible token (NFT) market funded by record producer Quincy Jones.Â
