The United States Patent and Trademark Office has received a Metaverse-related trademark application from UPS (USPTO).
It plans to deliver virtual parcels, shipping labels, apparel, uniforms, headwear, and cars in virtual worlds, according to the application. UPS’s Metaverse product, according to trademark attorney Josh Gerben, will be part of a gaming experience that involves sending a box. UPS might be next, according to Gerben, who mentioned Roblox’s virtual brand activations.
In order to generate Metaverse-branded activations, the online game platform connects developers with brand partners. Without the need for an intermediary, brands can communicate directly with developers. Last November, Roblox unveiled a proposal to create a Metaverse for its users.
UPS filed a patent application in February 2018 for an item-exchange locker service with a point-of-sale (POS) system that accepts many sorts of payments, including Bitcoin. It joined the Blockchain in Trucking Alliance (BiTA) with Coyote Logistics in November 2017 to improve transparency and lower costs for carriers, shippers, and customers.
The corporate world continues to get on board with the Metaverse craze. Other large firms that have filed Metaverse applications in the last month include Unilever, the British consumer goods conglomerate, and Chevron, the American energy powerhouse.
Last Monday, Lego, a Danish toy firm, and Sony, a Japanese technology behemoth, invested $2 billion in Epic Games, the creator of the hit game Fortnite, in order to establish a kid-friendly Metaverse. Meanwhile, NBA superstar LeBron James has registered five trademarks with the USPTO, indicating that he plans to sell non-fungible tokens, clothes, and consulting services centred on NFTs.
Read more: Mastercard is all set to enter the NFT and Metaverse world
.){kind=link}