In a landmark move for the travel industry, Trivago has integrated Travala’s extensive catalog of over 2.2 million accommodations into its platform, offering travelers seamless access to cryptocurrency-based reservations. This collaboration allows users searching for lodging through Trivago to complete their bookings via Travala’s portal, where they can pay with over 100 digital currencies, including bitcoin (BTC) and ethereum (ETH), alongside traditional payment methods.
Travala, a pioneer in blockchain-powered travel bookings, brings its AVA Smart Program into the mix, rewarding users with bitcoin or AVA tokens for eligible reservations. Recent 2024 data indicates that 78% of Travala’s transactions were made using digital currencies, highlighting the growing global adoption of crypto-based commerce in tourism.
Trivago representatives emphasized that this alliance not only diversifies traveler choices but also enhances their financial flexibility. Timo Itterbeck, Trivago’s head of account management for APAC-LATAM-Spain, stated, “By integrating Travala, we’re expanding the choice for our customers while also broadening their ability to book with emerging payment options like cryptocurrencies.”
Travala’s expanding influence in online travel is evident in its 2024 revenue of $100 million, nearly doubling its previous year’s earnings. Since its launch in 2017, the platform has facilitated bookings for hotels, flights, and curated travel experiences across 230 countries. The partnership with Trivago follows similar integrations with Skyscanner and KAYAK, cementing Travala’s position in the mainstream travel aggregation ecosystem.
Trivago, a Nasdaq-listed global metasearch leader, continues to enhance its platform with cutting-edge innovations. The integration of Travala aligns with its mission to provide modern travelers with a wider array of planning tools and flexible payment solutions. As the travel industry evolves, such collaborations signal a shift toward crypto-friendly tourism, catering to a new generation of digital-savvy globetrotters.
