Terra (LUNA) has joined forces with the Washington Nationals of Major League Baseball. The Terra community pledged USD 38.2 million in UST over the following five years to secure the deal. Terra creator Do Kwon suggested the collaboration on February 1 via the community’s governance platform.
As part of the agreement, spectators attending games will be able to make purchases using UST at the team’s home stadium, Nationals Park, as early as next season.
Terra is one of the largest DAOs in the cryptocurrency industry.
Terra has experienced a meteoric rise as a market leader.
𝐓𝐞𝐫𝐫𝐚 𝐢𝐬 𝐚 𝐠𝐫𝐨𝐮𝐧𝐝𝐛𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐩𝐚𝐫𝐭𝐧𝐞𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐖𝐚𝐬𝐡𝐢𝐧𝐠𝐭𝐨𝐧 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥𝐬.
🔗 // https://t.co/ESel7phptn pic.twitter.com/MzQ3UxzMpc
— Washington Nationals (@Nationals) February 9, 2022
In addition, the team will place Terra signs throughout Nationals Park during games and will create a five-part video series promoting them. The Terra community has joined the ranks of FTX as a prominent cryptocurrency sponsor of professional American sports teams.
Crypto-dominance from real to virtual sport
Bitstamp, a cryptocurrency exchange based in the United Kingdom, has announced a partnership with Immortals, an esports organisation based in the United States. Bitstamp and Immortals will work together on three fronts, including future non fungible tokens (NFT) for fans.
What's the best way to announce a partnership with the world's longest running crypto exchange? 🤔 @Bitstamp pic.twitter.com/6Ap8tEiqVr
— Immortals (@Immortals) February 9, 2022
The Immortals will form a team of content producers who will function as Bitstamp brand ambassadors, providing “interactive broadcasts, original content, and special giveaways that blend crypto and gaming.” During the League of Legends World Championship, Bitstamp will support the Immortals. Every time Immortals draw first blood (that is, earn the first kill in a match) during the tournament, spectators will have a chance to win cryptocurrency.
With Guild Esports PLC, Bitstamp now has its second official partner for its Bitstamp Gaming platform.
