Tag Heuer, a Swiss luxury wristwatch brand, has announced the acceptance of cryptocurrency payments for all online orders made on its US website.
Tag Heuer announced in a press release on May 19 that the new crypto payment option is a collaboration with BitPay and would support 12 digital currencies, including Bitcoin, Ethereum, Dogecoin, and five dollar-pegged stablecoins.
Customers in the United States will not be required to spend a minimum amount, and the maximum transaction value will be set at $10,000. The new payment option was prompted by an increase in the number of clients who use digital currencies, according to the corporation.
Furthermore, the company stated that crypto payments are the first phase in its Web3 effort, which would include the general adoption of blockchain technology and NFTs.
Several watchmakers, including Tag Heuer, have recently increased their bitcoin investments. Breitling, for example, started issuing NFTs with physical watch sales, while Jacob & Co is now accepting cryptocurrency payments.
Tag Heuer joins the ranks of other high-end fashion houses that have adopted blockchain technology. According to Finbold, L’OFFICIEL, a French fashion magazine, has announced plans to showcase part of its seasons in the metaverse.
Under the Fashion Skin project, the magazine will launch The Sandbox, a virtual game region.
Read more: AMC Theatres now supports Dogecoin and Shiba Inu payment options on its Mobile App
