On June 20, Stake, an Australia-based crypto casino, signed a multi-year agreement with the Everton Football Club. The famous English professional association football club has previously lost several sponsors because of western sanctions imposed on Russia following its invasion of Ukraine.
Stake’s agreement with Everton comes just a few months after the Australian gambling operator announced Canadian singer Drake as its global brand ambassador. Recently, Drake has been seen playing roulette in livestreams to promote the casino site.
Everton, a top-level club is also facing financial burnt to some extent due to losing a large group of backers connected to Uzbek billionaire Alisher Usmanov.
Last year, The Age and The Sydney Morning Herald revealed that Stake.com was founded in Australia by two gaming entrepreneurs in their twenties: American-Australian Bijan Tehrani, 28, and Sydney-born, Melbourne-based Ed Craven, 26, who recently purchased a $38 million home in Toorak.
While the actual value of Stake’s sponsorship agreement is unknown. According to sports website, The Athletic, the Usmanov enterprises deal with Everton was worth £20 million per year. As part of the agreement, Everton chose to discontinue its primary jersey sponsorship with UK car dealer Cazoo.
Watford FC was demoted to the English Football League Championship following 25 loses during the season, with Stake as the major jersey sponsor.
Stake isn’t the first Australian corporation to sign an agreement to become the primary shirt sponsor of a Premier League team in England. Union Standard International, an Australian-based financial betting product company, was Sheffield United’s primary sponsor until it went bankrupt, owing investors more than $350 million.
Everton said that the sponsorship agreement with the casino and sports betting platform would begin in July, calling it the “highest value front-of-shirt deal in the Club’s 144-year history.”
Stake, according to Everton chief executive Denise Barrett-Baxendale, is an ambitious company with great expansion prospects.
“We’re all very excited to enter into a partnership with them at this stage in their journey.
My talented colleagues in our new Revenue Team have made excellent progress in recent months and worked tirelessly to secure what is the biggest main partnership deal in the Club’s history – I’d like to congratulate them on this achievement and, on behalf of everyone at the Club, express my gratitude to Stake.com for choosing Everton as a long-term partner.”
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