Manchester City, a major English football club, has signed an initial cryptocurrency exchange arrangement with OKX, which will cover the club’s men’s and women’s teams, as well as its planned e-sports endeavours.
According to the club’s press release, the relationship will focus on “special events for OKX’s worldwide client base, as well as an in-stadium presence throughout the Etihad Stadium and Academy Stadium.” OKX – a Seychelles-based firm with purportedly over 20 million customers — rebranded from OKEx in mid-January this year and is now the industry’s second-largest spot exchange, handling over $4.3 billion in normalised trading volume over the past twenty-four hours. This puts them ahead of Coinbase, which is in third place with around $3.3 billion, but much behind Binance, which is at the top of the leaderboard with around $16.2 billion.
In the midst of an ever-present rivalry and fierce jostle for bragging rights in the city of Manchester — especially in light of the upcoming derby match on Sunday — both clubs’ commercial sides are making significant strides in the digital asset space, respectively scoring lucrative deals with industry firms and racing to expand their influence in the Web3 sphere.
Manchester United took the lead after teaming with blockchain firm Tezos to become their new official training kit and technology partner in early February, with plans to step into the metaverse, and nonfungible token, or NFT, collectible space.
What do you think about this partnership? Comment below.
