Luxury fashion powerhouse LVMH (Louis Vuitton Moët Hennessy) has been hit with a patent infringement lawsuit over its use of NFT technology in smartwatch displays. The lawsuit, filed by Watch Skins Corporation on March 10, 2025, in a Texas federal court, accuses LVMH’s watch brand TAG Heuer of unauthorized use of patented NFT display technology in its luxury smartwatches.
Allegations of Patent Infringement
Watch Skins Corporation claims that it holds multiple patents covering technology that allows NFTs to be verified and displayed on smartwatches. According to the lawsuit, TAG Heuer’s smartwatch models feature an NFT verification system that allegedly infringes on three of Watch Skins’ patents. These patents cover:
- A system verifying NFT ownership before display on a smartwatch face.
- A process requiring NFT validation through blockchain wallets.
- A method to retrieve and customize watch faces based on NFT ownership.
Watch Skins alleges that TAG Heuer’s implementation of NFT-enabled smartwatches, which allows users to showcase verified digital collectibles on their wristwear, copies these patented technologies without permission. The company also accuses TAG Heuer of actively promoting and encouraging users to infringe upon its patented technology through its product manuals and marketing materials.
Legal Demands and Industry Impact
The lawsuit seeks a jury trial, monetary damages, and an injunction preventing LVMH and TAG Heuer from continuing the use of the contested NFT technology. Watch Skins is demanding compensation for lost profits, royalties, and damages caused by the alleged infringement.
This case underscores the growing legal complexities at the intersection of luxury fashion, NFTs, and digital technology. As major brands like LVMH continue exploring blockchain and NFT integrations, the battle over intellectual property rights in the digital fashion space is intensifying.
LVMH has not yet issued a public response to the lawsuit. However, industry experts suggest that this case could set a major legal precedent for NFT-related patents in the luxury market.
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