Floki Inu, popularly known as Dogecoin-killer, has launched an “aggressive” marketing effort in London, pasting advertisements across the city’s train stations and buses. On April 23, Floki Inu unveiled the new campaign, stating that “the people’s cryptocurrency” will begin advertising on the sides of 100 buses and on 203 posters in the city’s subway stations from April 25.
#FLOKI's new and aggressive London campaign will start tomorrow Monday, April 25.$FLOKI to be featured on:
– 100 buses across the streets of London.
– 203 strategic placements across London Underground.These ads will be seen tens of millions of times!
Get ready for impact! pic.twitter.com/hBanvs8eu2
— FLOKI (@RealFlokiInu) April 24, 2022
Memecoin’s current marketing push follows a similar marketing blitz in late 2021 that sparked outrage from London assembly member Sian Berry, who attempted to ban all crypto ads on the city’s train and bus networks. The previous campaign was titled “Missing Doge?”Get Floki.” Senator Berry compared crypto to gambling in a tweet in November, adding that public services should not promote “risky” schemes.
Like gambling ads, which we have finally got the Mayor to remove, there is no way our public services should be used to advertise these unregulated, risky schemes to Londoners. I asked for a ban in July and I am still pushing.
— Sian Berry (@sianberry) November 14, 2021
The campaign drew so much criticism that the Advertising and Standards Authority (ASA) of the United Kingdom intervened. The ASA banned the commercial in a March 2 judgement.
Despite the regulatory pushback, Sabre, the pseudonymous moniker for Floki Inu’s Director of Marketing, revealed in an interview that the team has no intention of standing down:
“In a sense, this second London campaign is an even bigger win for Floki and the crypto industry as a whole than the first, as our team has fought for the right to advertise our groundbreaking project to the public.”
He went on to say that:
“Some wanted us to be completely banned here, and the anti-crypto agenda is still coming thick and fast in the form of smear campaigns and misinformation. The Floki Team will always stand our ground no matter what.”
