Fidelity Investments announced the launch of “The Fidelity Stack” on Thursday, describing it as the company’s “first immersive metaverse experience targeted at delivering a new approach to learning investing principles.” Fidelity Investments is one of the largest financial services companies, with $11.3 trillion in assets under management.
The Fidelity Stack is an eight-story metaverse building where visitors can learn about various investment options. Fidelity Metaverse ETF (FMET), the firm’s new exchange-traded fund focusing on metaverse assets, has its own floor dedicated to giving information.
Users are challenged to traverse the building, learning the principles of ETF investing while collecting “orbs” along the way in the Invest Quest at The Fidelity Stack, the release reads.
Decentraland is a public Ethereum-based metaverse that launched in January 2020. JPMorgan Chase & Co., a major investment bank, picked Decentraland as the metaverse platform on which to launch its new lounge in February.
Kathryn Condon, head of marketing channels at Fidelity, stated:
Whether it’s the rise of blockchain technology or the creation of a new digital cosmos, the way we interact with each other and our money is swiftly changing. This is why our venture into the metaverse is structured the way it is. “
Citi forecast last month that the metaverse might be a $13 trillion opportunity by 2030 with five billion users. According to global financial giants Goldman Sachs and Morgan Stanley, the metaverse represents an $8 trillion opportunity.
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