Emirates Airline, the largest carrier in the United Arab Emirates, has stated that it would create its own non-fungible tokens (NFT) to boost its revenue and customer interaction. It was also disclosed that the airline intends to transform its pavilion at Expo 2020 in Dubai into a Web3, NFTs, and Metaverse projects hub.
“The Emirates Pavilion at Expo 2020 Dubai will (also) be repurposed into a centre for innovation, including developing the airline’s metaverse and NFT projects.”
Emirates at the front edge of innovation
Emirates Airlines has been at the forefront of innovation in the aviation industry. The airline pioneered the use of online virtual reality on its Emirates app and Emirates.com. People were able to view its cabin in 3D and enjoy an immersive 3D experience as a result of this.
Prospective clients can use this technology to look for seats and reserve them online. Before checking in, passengers may also examine their seats using the 3D seat map.
In addition, the airline was the first to have VR software available on the Oculus store. The Emirates A380 and Boeing 777-300ER Gamechanger provide users with a true-to-life cabin interior experience. This programme allows users to tour the cockpit, “switch on” the shower in the shower spa, and “pick up” goods from the onboard lounge.
Given that it already has a defined commitment to innovation, embracing cutting-edge technology to better its services is not surprising. It remains to be seen how NFTs and Web3 technologies will be used.
UAE establishes itself as crypto hub
In recent years, the UAE has positioned itself as a crypto centre, making attempts to recruit the leading crypto exchanges. It has been able to demonstrate its goal by creating a set of regulations for the sector.
Ahmed Al Maktoum, Chairman and CEO of Emirates Airlines, stated that government legislation and policies have helped the country’s digital economic development, particularly in Abu Dhabi and Dubai.
He stated:
“Emirates has always embraced advanced technologies to improve our business processes, enhance our customer offering, and enrich our employees’ skills and experiences. We are excited about the opportunities in the digital space of the future and are committing significant investment in financial and resource terms…”
