On June 2, CKitchen, a renowned US-based kitchen and restaurant equipment provider company, partnered with Coinbase to launch a crypto payment option, so that they can keep up with the latest market trends. With the strategic partnership deal, CKitchen will accept payments in a variety of cryptocurrencies, including Bitcoin (BTC), USD Coin (USDC), Litecoin (LTC), Dogecoin (DOGE), Dai (DAI), and Ethereum (ETH). CKitchen feels that putting a key focus on client satisfaction and requirements has been enormous in its almost four-decade history. As a result, the crypto payment option helps to achieve this goal.
CKitchen, which has been in business for 38 years, feels the pandemic has hastened the switch to digital payments. According to the announcement:
“By accepting cryptocurrency payments, the company will also hold the offered options on its balance sheets, signalling a major shift in the commercial kitchen equipment industry. The restaurant industry is likely to switch to decentralised payment methods now more than ever.”
Based on the flexibility provided, the organisation sees crypto payment as a stepping stone toward improving consumer comfort and happiness. The following is taken from the report:
“Since the rise of alternative currencies and blockchain technology, adaptability has regained the centre stage for businesses that intend to remain flexible. Taking into account the restaurants and the food entrepreneurs of the future, cryptocurrencies are an unmissable component of a rising tech-influenced economy.”
According to sources, the hunger for cryptocurrencies in e-commerce was growing as companies offered more simple and secure payment options. More than 70% of merchants feel that the speed with which crypto payments are processed and cleared has the potential to change their business models.
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