Blockchain.com, which claims to be the world’s leading crypto finance firm, assisting people, projects, protocols, and institutions since 2011, has announced a new sponsorship deal with the NFL team Dallas Cowboys.
On April 13, Blockchain.com announced that it would “become the sole digital asset partner of the Dallas Cowboys, the world’s most valuable sports franchise and the most popular sports team in America.” The press release referred to this as “a historic sponsorship deal,” claiming that it is the “first-ever cryptocurrency engagement with an NFL franchise.”
According to sources, the announcement was made during a press conference on April 13 at the Cowboy’s headquarters in Frisco by Jerry Jones, President and General Manager of the Dallas Cowboys owner, and Peter Smith, co-founder, and CEO of Blockchain.com.
Jerry Jones, the owner, president, and general manager of the Dallas Cowboys commented:
“Blockchain.com is one of the oldest and most trusted digital asset platforms in the world, has easy-to-use products, and remains relentlessly focused on customers. They are bringing Wall Street to Main Street by making digital assets available to anyone, anywhere in the world – and that’s a touchdown for our millions of global fans. We take pride in being the first team in the NFL to sign an official cryptocurrency partnership and are proud to venture into this innovative business with Blockchain.com. “
According to the press release, the deal consists of extensive branding, advertising, content, and event possibilities. The deal also includes club space within AT & T Stadium, rights to social/digital integrations, very prominent posters within the stadium bowl, as well as substantial TV, radio, and digital advertising. This collaboration will also provide options for Dallas Cowboys fans to instantly access Dallas Cowboys content and their Blockchain.com wallet.
Peter Smith, CEO of Blockchain.com, remarked:
“We chose to partner with the Cowboys because they represent the most trusted brand in professional sports, they compete with a champion mindset, and they believe in long-term partnerships. Growing up in rural America, where football is deeply rooted in the culture, I’m incredibly honoured to join forces with the world’s most valuable sports franchise and the Jones family, who have dedicated their lives to building a first-class franchise on and off the field for 33 years. “
