Binance, the world’s largest cryptocurrency exchange by volume, has launched a customer support centre.
Binance chose Turkey as the trial country for its new service, having formed a local business there almost two years ago. The significant level of traffic that Binance receives from Turkey could be one of the reasons behind the exchange’s decision.
According to Similarweb data, Turkey accounts for over 7% of desktop browser access to Binance’s main platform. Through its app, Binance will provide 24/7 customer service to its Turkish consumers. If the pilot test in Turkey proves to be a success, the exchange plans to expand the service globally.
According to the release, Binance will provide customer care in Turkish, and it will be available solely through the app. The purpose, according to the exchange, is to prevent fraud cases from starting in the first place. Customers in need of assistance will be contacted via the application, and a dialogue will begin after the customer accepts the call.
Aside from extending its services and improving the user experience, the exchange is also trying to increase its footprint in traditional markets by investing in businesses from all sectors of the economy.
Binance CEO Changpeng Zhao believes that “forcing established enterprises to adopt crypto will put pressure on the slow-movers and raise market rivalry” to boost crypto adoption and diversify the company’s revenue.
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