Binance, one of the pinnacle cryptocurrencies and blockchains, has introduced its collaboration with the Confederation of African Football (CAF). While cryptocurrency adoption is gaining recognition globally, the continent of Africa appears to have minor members in the virtual property. Binance became the first crypto blockchain to sponsor the Africa Cup of Nations (AFCON) event. Furthermore, the sponsorship deal authorizes Binance to be the promoter of the social media content material of CAF. The content material will consist of video games from Cameroon’s 5 cities, stretching via all of the six venues for the occasion.
Veron Mosengo-Omba, the CAF secretary, welcomed Binance as the official sponsor for this year’s AFCON event. He shared that CAF with Binance partnership can sell African soccer to a brand new and better level. Emmanuel Babalola, Binance`s director for Africa stated that soccer is the most outstanding game in Africa. Hence, the crypto-trade is leveraging the sponsorship in corroborating the company’s assignment to push crypto mainstream throughout the African continent.
The partnership among the crypto trade and CAF is blanketed withinside the ongoing marketing campaign plan to offer monetary offerings to Africans. According to their strategy, the cooperation will also be helpful for Africans who have had some restraints in entering the banks and various financial institutions in the past.
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