DOGS, a memecoin built on The Open Network (TON), has announced plans to donate over 6 billion DOGS tokens, valued at $4.5 million, to nonprofit organizations globally. The initiative reflects DOGS’ mission to use unclaimed airdrop tokens for social good.
The memecoin launched a new charity platform in late November, allowing registered nonprofits to apply for funding. DOGS aims to distribute the 6 billion tokens throughout the next year, following a rigorous approval process. As part of the initiative, DOGS has partnered with Best Friends Animal Society, a U.S.-based nonprofit supporting homeless animals, providing $150,000 to fund one month of care for adopted dogs.
The charity portal went live in late November 2024. The token donations will be distributed incrementally over the next year, while the partnership with Best Friends Animal Society begins immediate support for homeless animals.
The charity platform is accessible globally, enabling nonprofits from any region to apply for DOGS funding. The partnership with Best Friends Animal Society focuses on animal shelters in the United States, aiming to achieve a 90% no-kill benchmark by 2025.
DOGS founder Andrew stated that the initiative calls on the crypto community to support social causes, particularly animal welfare. The project aligns with the memecoin’s origins, inspired by Telegram co-founder Pavel Durov’s iconic dog drawing, a symbol of Digital Resistance and TON’s rebranding efforts following his arrest in France.
DOGS launched with a token airdrop in September, reaching 42 million eligible users and promoting crypto awareness through Telegram. Its mascot, Spotty, will serve as an ambassador for Best Friends Animal Society, appearing in events and marketing materials to further the initiative. Despite an initial price spike to $0.0016 in August, DOGS has seen a 54.6% decline and is down 4% as memecoin markets retreat. Nonetheless, the project’s focus on using crypto for charitable purposes underscores its commitment to social impact while fostering global crypto adoption through TON.
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