McDonald’s and Doodles, the popular NFT-based media franchise, are launching a holiday campaign called “GM Spread Joy.” Announced by both brands on X, this collaboration aims to bring the Doodles aesthetic to McCafé holiday cups, along with digital rewards for customers.
Starting on Nov. 18, McDonald’s will offer limited-edition McCafé cups featuring Doodles-inspired designs. Through the McDonald’s app, customers will have a chance to win digital wearables and animated content, with a “pack ripping experience” that mimics collectible card openings. The campaign is further promoted through the #GMSpreadJoy social media challenges on TikTok and Instagram, inviting fans to join in. McDonald’s Chief Marketing Officer Tariq Hassan noted that the brand chose Doodles because of its cultural impact and engaged community, positioning McDonald’s to connect with new audiences.
The Doodles-themed McCafé cups will be available nationwide beginning Nov. 18, but excitement has been building since McDonald’s dropped a teaser animation on X on Nov. 12. The teaser generated immediate excitement, with Doodles NFT sales spiking following the post.
The campaign will be available across McDonald’s U.S. locations, with additional digital rewards accessible through the McDonald’s app. The social media component, #GMSpreadJoy, will also bring the campaign to TikTok and Instagram, encouraging fans to share and interact online.
McDonald’s sees this collaboration as a way to tap into Doodles’ unique cultural appeal, reaching both existing fans and a broader consumer base. The partnership allows McDonald’s to align with digital trends and entertainment culture, while Doodles benefits from increased visibility, especially as it expands from NFTs to a broader media presence.
The campaign merges in-store products with digital experiences, allowing customers to interact with Doodles artwork both physically and virtually. The “pack ripping experience” on the McDonald’s app replicates collectible excitement, while social media challenges build engagement. This campaign aligns with Doodles’ transformation from an NFT project to a multifaceted media brand, following partnerships with Arizona Iced Tea, Adidas, and Crocs. The collaboration has already energized the Doodles community, with NFT sales surging upon McDonald’s announcement, further amplifying the franchise’s reach.
