On the eve of Milan Fashion Week, the most prominent fashion event, the well-known designer John Richmond published an illustration of his work in partnership with Shiba Inu.
On September 20, there will be a comprehensive presentation of the 62-year-old model’s collection, which was inspired by cryptocurrencies. There will be a total of 10,000 NFT pieces on display, all of which were made by Richmond. Some of these works have been shown in the past. The collection is known by its working title, Legends Live Forever.
In February of this year, the Shiba Inu team and John Richmond announced their cooperation, which would include an NFT collaboration. The fashion show will include the presentation of tangible copies of the collaboration’s products. In addition, the presentation and the production of the collection were preceded by a promotional campaign in which murals devoted to Shiba Inu emerged on the streets of Milan. This effort was done in conjunction with the development of the collection.
This was the first time that a fashion business and Shiba Inu had worked together on a project of this kind, and the results were beneficial for both of the endeavours. Therefore, John Richmond was able to successfully integrate into the Bitcoin world and win credibility from one of its most vocal groups. On the other hand, Shiba Inu was able to capture the attention of a demographic that most likely would not have shown any interest in it otherwise.
Despite this, Shiba Inu has already interacted with the world of fashion. It occurred when businesses and venues such as Gucci, Tag Heuer, and Farfetch began accepting cryptocurrency payments from consumers. This made it possible for customers to make purchases using SHIB. Now is the moment for Shiba Inus to make their debut at fashion weeks and walk the catwalk.