Papa John’s (PZZA) intends to give away approximately 20,000 non-fungible tokens (NFT) to clients in the United Kingdom, despite a previous warning from the country’s advertising regulator about its crypto activities.
Tezos has released a collection of 19,840 NFTs in the shape of nine different pizza delivery hot bag designs. In early March, the NFTs will be dropped on a number of occasions.
This isn’t Papa John’s first excursion into bitcoin and blockchain technology. Last year, the take-out company introduced an offer in which customers who spent more than £30 ($39) might win £10 ($13) in bitcoin (BTC).
The campaign was judged “unreasonable” by the UK Advertising Standards Authority because it “took advantage of consumers’ inexperience or trivialised bitcoin investing.” The campaign’s ads were later taken down by the pizza restaurant.
Due to the infamous event of an early bitcoin user spending 10,000 BTC on two Papa John’s pizzas in 2010, Papa John’s has had a long-standing relationship with cryptocurrencies. At today’s pricing, bitcoin, which was worth $41 at the time, would be worth about $400 million.
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