Monday, December 5, 2022
HomeNFTNike earns $185 million in revenue from NFT sales

Nike earns $185 million in revenue from NFT sales

 Non-fungible tokens (NFTs) are a fascinating new source of revenue for companies. NFTs are being incorporated by businesses all over the world as a crucial part of their operations. Despite the fact that they are frequently written off as a transient trend or a frenzy brought on by the Fear of Missing Out (FOMO). Nike, the most famous sports brand in America, has been identified as the brand with the highest revenue from sales of non-fungible tokens (NFTs) worldwide.

Dune Analytics data showed that the brand had sales of $185 million, making it the highest-earning NFT brand overall. Nike not only outperformed the next company on the list in terms of overall revenue but also in terms of transactions, with more than 67,000.

According to statistics collated by @kingjames23 on Dune Analytics, Nike has generated approximately $1.3 billion in transaction volume from secondary trading of its NFTs, in addition to $93 million in primary sales and $92 million in royalties. The Nike Sneakers-themed NFT collection MNLTH, which brought in $24.22 million for the sportswear company, came in second place after CloneX on Nike’s list of collections with the largest royalty fees earned, with $39.93 million.

The top five spots on the list, though, were dominated by other athletic and fashion brands. Dolce & Gabbana, Tiffany, and Gucci came in second through fourth, third, and second, respectively, with total revenues of $25 million, $12 million, and $11 million. Gucci is in second place with about 4,000 transactions, followed by D&G with over 9,000, while Tiffany made that much money from just 74 transactions. With $10 million in total sales but the second-highest number of transactions—over 51,000—Adidas finished in fifth place.

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