Tuesday, December 6, 2022
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NBA joins hands with sports fantasy games Sorare to launch sports fantasy basketball game

On September 7, the National Basketball Players Association (NBPA) and National Basketball Association (NBA) announced in a press release their partnership with Sorare, a developer of sports fantasy games, to launch the sports fantasy basketball game.

As per the release, the fantasy game is scheduled to launch at some point this fall, in time for the NBA 2022-2023 season. Moreover, the fantasy game will be free-to-play and incorporate digital collectibles.

Adam Silver, NBA commissioner, stated in a statement, “NBA fans will get a new way to engage with our players and teams by our partnership with Sorare.” we see a huge opportunity to expand our community of fans and grow NBA basketball all over the world with Sorare that emerged as an NFT fantasy platform. “

Moreover, the Ethereum-based NFT platform, Sorare, also provides digital collectibles for fantasy soccer games. To reach the valuation of $4.3 billion, Sorare raised $680 million in venture capital last year.

Moreover, in January 2022, Sorare endorsed sensational tennis player Serena Williams on its board to assist in growing new sports categories.

Notingly, NBA and NBPA partnered with Dapper Labs in March 2021 to deliver handpicked highlights of NBA Top Shot from the seasons of 2020–2021, which clearly represents that the NBA is not new to the NFT space.

For quite a long time, after the launch of the NBA Top Shot collection in December 2020, it ruled the NFT market and accounted for most of the weekly transactions in NFT for quite a long time. As per the Block’s information dashboard, NFT transactions strongly declined by mid-2021.

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