Following the New England Patriots into the new realm of NFL crypto transactions, thirteen teams from the National Football League (NFL) will announce their relationships with fan token platform Socios later today.
The Atlanta Falcons, Baltimore Ravens, Chicago Bears, Cleveland Browns, Los Angeles Chargers, Los Angeles Rams, Miami Dolphins, New York Giants, Philadelphia Eagles, Pittsburgh Steelers, San Francisco 49ers, Tampa Bay Buccaneers, and Washington Commanders are among the clubs involved.
Socios’ current social token concept has a strong presence in European football, having just signed a partnership agreement with UEFA, the sport’s governing body. Barcelona, Arsenal, Manchester United, and Paris St. Germain are among the biggest clubs in the sport, with arrangements in place with the platform.
Unlike in Europe, Socios has yet to launch any actual tokens in the United States, owing to regulatory concerns. The arrangements are defined by the teams as “multi-platform marketing” partnerships, which include in-stadium advertising and Socios-driven fan experiences such as player meet-and-greets, but no tokens have been issued as of yet.
The NFL, in particular, has some of the more perplexing digital asset restrictions in existence. Last September, the league placed a temporary ban on all crypto and non-fungible token (NFT) transactions, which was later relaxed in March to enable sponsorship arrangements but not the promotion of specific cryptocurrencies.
That isn’t to suggest the league or its members haven’t interfered with NFTs. In November, the league looked into blockchain-based ticketing, while stars like Tom Brady have long been active in their own NFT companies.
Read more: American football quarterback Tom Brady signs NFT deal with ESPN
