Ford Motor Company, the world’s largest automaker, is drawing attention in the metaverse and Web 3.0 ecosystem with its focused trademark filings. According to trademark attorney Mike Kondoudis, Ford has filed 19 trademark applications for all of its core trademarks, including concepts for virtual autos, trucks, vans, and clothing. The business has also requested that online merchants accept non-fungible tokens (NFT), arguing that the Web3.0 ecosystem is not specialised for any industry.
Trademark lawyer Michael Kondoudis posted on Twitter:
🚨🚨FORD is making a big move into the Metaverse!
The company has filed 19 trademark applications for all of its major brands claiming plans for:
▶️ Virtual cars, trucks, vans, and clothing
▶️ Online stores for NFTs#NFT #Metaverse #Web3 #NFTs #Ford #Mustang #F150 #Fordtrucks pic.twitter.com/2JK2Nf9jO7
— Mike Kondoudis (@KondoudisLaw) September 7, 2022
Ford’s plans for Web3 are still unknown, but the submission of these filings is a strong indication of the company’s future strategy. Through metaverse and NFT projects, a number of other automakers have so far gotten their opinions known. The Italian luxury vehicle company Lamborghini expressed interest in NFTs in January. The company had announced the impending release of its exclusive NFT collection in a teaser video that was shared on Twitter. A few weeks later, Lamborghini unveiled “Space-Time Memory,” the name of its first NFT collection. Since that time, the business has kept up its foray into the NFT market.
Institutional adoption of crypto has surged despite the rising anxieties brought on by the persistent crypto winter. More prestigious corporations will probably find their place in the industry as it grows.