The largest beverage company in the world, Coca-Cola (COKE), announces the launch of its NFT collection on the Polygon (MATIC) network. The company’s latest Cola’s NFT collection is not their first, but the company hopes to increase fan loyalty by airdropping the new collection to people who have already received one of their earlier NFT drops, with a special addition for International Friendship Day.
Tafi, a business that develops digital avatars, will produce these NFTs. The artwork was generated, with a wide range of animation and colour schemes, and was shaped like the iconic Coke bottle.
To mark the celebration of International Friendship Day, Coca-Cola has added a one-of-a-kind requirement that users will get to see their NFT only when they share it with a friend.
“The initiative is a way for the company to thank fans who have been a part of the brand’s journey into the metaverse over the last year.”
As the Coca-Cola community grows, owners of digital collectibles will gain access to rewards and benefits such as Coke Studio-powered experiences, gaming events, and first access to limited-edition product launches from Coca-Cola Creations.
According to the news release, Coca-Cola has so far produced more than 4,000 NFTs. On International Friendship Day 2021, the first collection was made available through a “loot box” auction. The company has since introduced digital collectibles to commemorate International Burger Day and International Pride Day too.
This is another high-profile brand win for Polygon, which has attracted huge names from various industries, including Disney, to build consumer-based products on the network.